1. Empty bank accounts
"As entrepreneurs, we tend
to be really bad at hanging onto cash. As soon as there is some money in the
bank, we are constantly reinvesting in our companies. While this has great ROI
potential, it leaves us vulnerable to shifts in the marketplace. Keeping cash
is like having insurance against life ... you just don't know what's going to
happen in your business or personal life that may require you to have cash on
hand, but you will be very thankful you had it when that time comes."
2. Spending without an ROI in
mind
"Every you money spend as a
company/entrepreneur has to have a potentially positive ROI. Don't chase after vanity or
'branding,' unless you can quantify it somehow. It doesn't have to always have
a positive ROI, that's why you test, but it has to have the potential."
3. Being too frugal
"Don't skimp on costs
necessary to grow your business, even if you're not making a lot of money yet.
The same frugality you apply to your personal life doesn't apply in business.
Spend money on products and services that simplify your business life, make you
more efficient or grow your ultimate bottom line. Think long term and guard
yourself against unnecessary burnout due to doing too much yourself."
4. Disorganization that leads to
extra expenses
"Disorganization is toxic.
Missed deadlines, out-of-control expenses and the constant
'where-did-I-put-that' scrambling all act as friction on your forward momentum
and growth. Put into practice a system of organization that enables you to keep
the nuts and bolts in place, so you can work your high-value magic
efficiently."
5. Expensing everything at tax
time
"Thinking it's OK to expense
everything because it's a tax write-off, especially if it's not essential to
your company."
6. Not knowing when to pivot (or
quit)
"I see this one a lot:
pouring money into your business when you should be pivoting or shutting
down. You should have traction (paying customers) within a few months
after starting the business. If you're using another definition of 'traction'
then you're just fooling yourself, wasting your time, and delaying the
inevitable."
While you are busy
workings in your business, trying to create the next big thing, don’t
forget to work on your business as well and keep an eye on the
financial shape of your company.
Eating a two-pound of full
chicken will mess you up for a couple days. Drinking a wine of #200,000 will
mess you up for a couple weeks. But making one of the above financial blunders?
That could mess you up for life.
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